The 4F brand, owned by OTCF S.A., will outfit the Ukrainian national football team during the upcoming Olympic Games in Paris. Players and coaching staff received complete sets of matchwear, training apparel, and accessories.
At the beginning of 2024, 4F became a sponsor of the National Olympic Committee of Ukraine, providing ceremonial outfits for the opening, closing, and medal ceremonies at the Paris Olympics. The collection also includes training wear, everyday apparel, and accessories. The cooperation with the Ukrainian Association of Football applies exclusively to the Olympic tournament, replacing the Joma brand.
A distinctive element of the 4F collection for Ukraine is the wheat ear symbol — a sign of abundance and prosperity, also associated with light, toward which the Ukrainian nation aspires. This motif appears on the dedicated football kits worn by the team led by coach Ruslan Rotan. The apparel is made from elastic, quick-drying 4FDry fabric that wicks away moisture. The cut ensures comfort and full freedom of movement, while the back features a semi-transparent panel made of perforated fabric for improved ventilation.
– The collaboration with the Ukrainian Association of Football is an important step in the development of 4F Teamwear. This is the first national football team dressed by 4F, and right away for such a prestigious tournament – says Michał Czechowicz, Sports Marketing & Teamwear Director at OTCF S.A., the owner of 4F. – Football is the number one sport in the world, which is why we treat it as a priority and are actively expanding our portfolio of clubs and federations using our products. Currently, teams like Korona Kielce, Stal Mielec, and Piast Gliwice wear 4F kits, and in the past, we also dressed Raków Częstochowa. We are working on further partnerships both in Poland and abroad.
During the Paris Olympics, 16 men’s and 12 women’s football teams will compete. Ukraine is in Group B alongside Argentina, Morocco, and Iraq. Their first match is scheduled for July 24 at 7:00 PM against Iraq. The group stage matches will be held in Lyon and Saint-Étienne, with the men’s final planned for August 9 at Parc des Princes in Paris. The men’s tournament has an age restriction (U23 plus 3 players of any age), while the women’s tournament has no such limit.
4F, present at the world’s most important sports events for over 15 years, will outfit a total of six national teams during the Paris Olympics: Greece, Ukraine, Slovakia, Latvia, Croatia, and Kosovo.
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