The 4F Junior "League of Fun" autumn-winter collection is designed for the youngest athletes who are not afraid of failure! It doesn't matter if you are an amateur or a professional. In the 4F league it's all about fun!
Trying is winning
Coming back to school is a time full of challenges and learning new skills. The 4F brand encourages children to engage in sports activities on their own rules. "League of fun" is a collection designed for all children who love sport mixed with fun. It doesn't matter if they are starting their sport adventure or are already champions in their teams. In this league, winning is not what counts. For children, sports are pure pleasure with no place for failure. They dismiss every fall with laughter and try again. The most important thing is the joy of being in one league with a group of friends.
- In the 4F Junior campaign, we wanted to show that sport is not just about winning but the pure joy of activity and trying new things. The characters of the campaign are children who don't worry about small failures and treat them as part of the fun. The youngest will love the latest 'League of fun' collection for its trendy patterns, vivid colors as well as fashionable and comfortable cuts - says Magdalena Warchoł Head of Marketing 4F.
For the school playground and hallways
The clothes are designed to be worn by boys and girls during their daily challenges. The collection features all the essentials needed to complete a checklist before starting school. Girls' workout sets in intense pink and orange colours will be perfect for having fun in the school gym. Outside of it, cotton tracksuit sets in neutral pastels will fit perfectly. Skater girls will love hoodies in vibrant colors, neon beanies and funky-style bell bottoms pants.
Clothes for boys are inspired by sports. For the school playground, 4F designers offer t-shirts and shorts in vibrant orange and deep navy blue. A young skater will love loose printed sweatshirts and matching pants. The collection also includes tracksuits in trendy earthy colors - browns, grays and khaki. Final touch for the collection are sporty sneakers, which will cope with all school challenges. Finally, let's not forget the backpack - a must have for every student!
Skateboarding, basketball, playing tennis or maybe acrobatics? 4F Junior supports every young athlete and reminds us that in the 4F league the most important thing is FUN!
The League of Fun collection is now available in 4F stores and at 4f.com.pl.
CAMPAIGN CREDITS:DIRECTOR: Marta Mach | Warsaw WitchesDOP: Bart Pogoda | Visual CraftersPHOTOS: Bartek Wieczorek | Visual CraftersCREATIVE CONCEPT: Eliza Dunajska | Visual Crafters & Marta Mach | Warsaw WitchesPRODUCTION: Visual Crafters Executive
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