A new 4Faces multibrand sports store offers a unique approach to sports shopping in Poland. The product offering is split by sports category, with a number of additional services, while sales personnel are sport coaches, instructors and passionate enthusiasts. Sports personalities Natalia Gacka-Dressler, Michał Kiełbasiński, Andrzej Piątek and Jacek MEZO Mejer have confirmed their presence at the opening in Galeria Avenida in Poznan on 3 December. Customers will receive expert advice, while all stock will be available with a 25% discount.
4Faces specialist multibrand sport stores are owned by OTCF, which also owns Outhorn sport brand and 4F, sponsor of the Polish Olympic Collection Rio 2016 and PyeongChang 2018. The company combines sports know-how and latest technology, ideally reflected by the 4Faces concept.
4Faces is a completely different world of sports shopping. We have invested in technology and modern design, but primarily we strengthened the expertise formula of the store. After all, nothing tops professional advice when buying. This is especially true whether you’re investing in specialist equipment or sports clothing, expecting it to perform in any conditions, or when you’re just starting your sports career and want to be sure your money is being well spent” – says Paulina Paszczyk, 4Faces director.
The official opening of 4Faces at Galeria Avenida is not just a debut in a modern, expert layout. It is also a great opportunity to meet with famous sports personalities, who will deliver special presentations, respond to questions from fans and give advice to sports enthusiasts.
Guests at the weekend opening in Poznan on 3 December will include: fitness world champion, personal trainer and Under Armour brand ambassador Natalia Gacka-Dressler, ultramarathon performer and Brubeck brand ambassador Michał Kiełbasiński, cycling coach and Polish Cycling Federation sports director Andrzej Piątek, 2016 alpine skiing world champion and Rossignol brand ambassador Jakub Gajewski-Głodek, and passionate runner Jacek MEZO Mejer.
A Body Center zone will be unveiled at the new multibrand 4Faces store, while consumer attractions will include expert guidance on professional sports equipment, assistance in selecting suitable running shoes with the use of a treadmill, competitions and an opening discount. The carefully selected product range at 4Faces includes such brands as: Under Armour, Brubeck, Speedo, Rossignol, Head, Adidas, Reebok, CMP, Salomon, Asics and SKINS.
25% discount for the full range at the opening weekend. The new 4Faces store is located in Galeria Avenida (formerly Poznań City Center) and opens for residents of Poznan in December. The facility covers several sections: training, running, swimming and winter sports. The 4Faces store in Poznań also features modern design, has an in-house sports equipment service, and a Body Center zone – an integral part of the facility, which is the key differentiator of the Polish brand. “The Body Center provides tests, analyses and recommendations from a dietician, personal trainer, and shortly from a physiotherapist. We can also set up a training plan, check fitness level or help set up a suitable diet” – says Paulina Paszczyk from 4Faces.
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