4F, the largest Polish sports brand belonging to OTCF S.A., has become the technical partner of the 10th anniversary Drift Masters series in 2024. As part of the partnership, the brand and the series organizers launched a special collection for motorsport fans and plan a series of marketing activities during the events. The first race will take place next weekend (May 10-12) in Valencia, and the grand finale is scheduled for September 13-14 at the PGE National Stadium in Warsaw.
Exclusive Collection
The agreement between OTCF S.A. and the Drift Masters series organizers will last for two years with the possibility of extension. During this time, 4F will be the sole apparel partner of the team and supplier of special limited-edition clothing and accessories collections for Drift Masters fans. This year’s collection, already available on the market, includes t-shirts, hoodies, vests, softshell jackets, and caps.
The 4F x Drift Masters collection features modern design and high-quality materials – cotton as well as technical knitwear used for functional apparel. Each item in the collection features the Drift Masters logo, and items dedicated to specific rounds have prints inspired by the shapes of the racing tracks. The collection is designed so that the apparel can be worn as part of casual and sporty everyday styles.
– We are proud to have joined forces with 4F as the technical partner of our league. This cooperation is very important for the further development of Drift Masters. Thanks to partnerships like this, we offer our fans not only thrilling events but also high-quality products that enhance every motorsport fan’s experience. Together, we focus on innovation and quality, attracting a new audience and increasing the global reach of our sport – says Adam Krawczak, President of Drift Masters Grand Prix.
The 4F x Drift Masters collection products can be purchased online at 4F.com.pl, selected 4F stores in Poland and Latvia, and the Drift Masters online store. It will also be available in sales zones during the weekend events in the series.
- Motorsport is a very important area for 4F’s development, so we are extending the cooperation initiated last year with the Drift Masters organizers and signing a contract for the next two years. This supports our brand’s international expansion in European markets and builds its recognition. After the success of the line prepared for the final round in Warsaw in 2023, we continue joint work and creating the collection branded Drift Masters. We are also ready to introduce innovations to already bestselling products – announces Igor Klaja, CEO of OTCF S.A., owner of the 4F brand.
4F is strongly involved in motorsports. The Polish brand’s ambassador is four-time Speedway World Champion Bartosz Zmarzlik, as well as one of Poland’s best rally drivers Michał Kościuszko, who recently resumed his professional career.
Grand finale in Warsaw after the summer
The arenas for the world’s best drifting drivers during this year’s Drift Masters edition will be Valencia, Spain (May 10-11), Kildare, Ireland (June 15-16), Harma, Finland (July 5-6), Riga, Latvia (August 2-3), Mariapocs, Hungary (August 23-24), and Warsaw (September 13-14).
Behind the wheel will be 42 drivers from 22 countries worldwide. Among them will be 7 Poles – Jakub Przygoński, Piotr Więcek, Adam Zalewski, Jakub Król, Paweł Korpuliński, Piotr Kozłowski, and Dawid Sposób.
During the events in Riga and Warsaw, special events will take place in selected 4F stores, including appearances by the drivers. Drift fans will have the chance to get autographs or take photos with their favorite drivers. Additionally, 4F will actively participate in the events through its sport entertainment zones.
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