The 4F yoga collection is designed for women who still manage to find a moment for themselves despite the rush of everyday life. Self-care and inner optimism have been the designers' main inspirations in creating the latest 4F collection.
Self-care and me time are values that we really need these days. Yoga is a workout not only for the body but also for the spirit. The 4F brand focuses its latest campaign "Practice Optimism" on finding inner balance through a moment spent with yourself. Whether you are an advanced yogini or treat the sport as a hobby, the 4F collection will be a trendy must-have that will motivate you to practice yoga regularly.
- When creating the collection we wanted to convey the emotions associated with the claim "Practice Optimism" communicating that by working on the inner harmony we awaken our energizing optimism, which we share with others. Pastel colors combined with trendy cuts made of lightweight materials will ensure our comfort during training and after it. This practice is all about our freedom and self-awareness! - says Monika Czesak, Creative Director, 4F.
The "Practice Optimism" capsule collection is yoga style with an urban twist. Individual pieces can be worn together to create an infinite number of outfits. The collection uses five basic shades: buttery yellow, purple, pistachio, white and classic black. Designed for yoga practice, the sets can be worn as a streetwear and thus used in everyday outfits. The collection is inspired by the 1960s and 1970s and refers to the funky style. Modal flare pants with flared legs and biker shorts are perfect for the mat as well as for hitting the town. Sweatshirts and t-shirts, decorated with original, unique graphics with motivational slogans, will perfectly complement the styling.
The most important factors taken into account when designing the collection were functionality and comfort. Lightweight breathable fabrics with 4F Dry finish absorb moisture and dry quickly. Thanks to the 4F Skin seamless technology, the knitwear is extremely stretchy and adheres to the body, giving the impression of a second skin, which minimizes the risk of chafing and discomfort during exercise.
Yoga is connected with nature. It is therefore only natural that the brand's designers used more sustainable materials, in line with the brand's Wear Fair strategy. Modal and tencel are fibers made from wood cellulose obtained from beech trees while the polyamide used in the collection was made from recycled materials.
The 4F brand collaborated during the campaign with three girls - yoga professionals who reflect the idea of practicing optimism on a daily basis. The faces of the campaign: Basia Tworek, Olga Butkiewicz and Joanna Horowska prove that yoga training is a time for oneself, which can be also spent and practiced in a group.
Collection Practice Optimism is available in selected 4F stores and at 4f.com.pl.
CAMPAIGN CREDITS:Photographer: Kasia Bielska (Shootme)Models: Olga Butkiewicz, Basia Tworek, Joanna HorowskaMake-up: Justyna SzczęsnySet design: Anna SzczęsnyLight: Darek BarwiejukCreative Director: Monika Czesak (4F)Stylist: Asia Peczkis (4F)Production: Ola Raszczuk (4F)
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