The brands 4F and Ubrania Do Oddania are launching a new edition of their clothing repair program titled "Don’t Look for a Hole in Everything!" Starting October 17, customers visiting 4F stores at Westfield Arkadia in Warsaw and Bonarka City Center in Kraków can purchase visibly repaired clothing. With this initiative, 4F continues to expand its circular efforts as part of the 4F Change strategy.
"Don’t Look for a Hole in Everything" is a campaign promoting repaired garments within the Wear_Fair program and 4F Change strategy, which OTCF has been implementing since January 2022. Its main goal is to educate customers on responsible shopping, the use of circular products and services, and the environmental impact of the fashion industry—aligned with the EU Textile Strategy.
"We’ve been working with Ubrania Do Oddania to increase the number of repaired garments for quite some time. That’s why we even visited the United Repair Centre in Amsterdam, where similar repairs have been taking place for years. For 4F, this is another step in our circular model, which we’ve been pursuing since 2022," - says Przemysław Feliga, Head of Sustainability at OTCF S.A.
4F and Ubrania Do Oddania
The used garments featured in Wear_Fair zones are collected, sorted, cleaned, refreshed, and repaired by Ubrania Do Oddania—the strategic partner of the Wear_Fair project. The clothing is categorized as: RENEWED, REVIVED, REPAIRED, or UPCYCLED from other used and/or surplus materials.
For the first time, clothing in the REPAIRED category features visible repairs—such as patches or even sleeves in contrasting colors. Importantly, all materials used in the alterations are also second-hand. With this initiative, 4F emphasizes that repaired garments are fully functional, stylish, and one-of-a-kind.
Each item comes with a sewn-in label carrying the campaign message.
"Introducing visibly (or invisibly) repaired garments back into circulation is the next stage in our collaboration with 4F. We also see this as a step toward reshaping how people think about clothing recycling—something we hope will convince even more consumers to embrace second-hand fashion. We want to show that responsible textile management is not only a key part of the circular economy, but also a space for fashion expression," says Zosia Zochniak, CEO and Co-founder of Ubrania Do Oddania.
A total of 250 repaired garments will be available across the two 4F stores—Westfield Arkadia in Warsaw and Bonarka City Center in Kraków. More pieces are already queued in UDO's warehouse, ready to undergo the same visible repair process.
Changemakers
Through initiatives under the Wear_Fair program, 4F encourages people to become Changemakers—to give clothes a second life and to embrace small lifestyle changes that positively impact the environment. This group includes not only OTCF employees, but also the company’s partners and influencers. The circular initiatives have been supported by Ola Kubiak and Zuzanna Krzątała, who promote the idea of choosing repaired, second-hand clothing through their social media.
"It makes me incredibly happy to see damaged clothes getting a second life—and to witness how clothing repair is no longer seen as a dull necessity, but as a creative outlet for self-expression. Initiatives like Don’t Look for a Hole in Everything change how we view second-hand fashion and inspire more people to adopt positive changes in their own lives. It gives me hope that second-hand clothing will one day become a norm in shopping malls and people’s wardrobes,"
says Ola Kubiak, creator of the Instagram profile @ola.kubiak.
More information about the 4F Change strategy can be found at 4fchange.com and on Instagram.
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