Sport triggers many different emotions. From the competitiveness of people fighting for the victory, through a struggle to overcome their own limits, to long-lasting friendships built on the field. All this happens in one city. The 4F design team, inspired by the energy of modern metropolis, has created a new SS18 clothing collection. It is divided into three basic lines for men and women: training, running and sportstyle. It also offers a wide range of unisex wear. In the spring/summer collection, 4F promotes retro blocks, stripes and striped one-piece swimwear. We also entwined some metallic shades in prints and trimmings. Logomania is spreading all around, even on the smallest details. Sporty minimalism dominates the fashion scene.
Urban challenge
Every day is a new challenge and to overcome it, you need energy. Where do you get it from? From a bustling and vibrant city, its architecture, colours and contrasts. The passion living in sports enthusiasts adds strength. That is why, for our promo photo shoot, we have chosen real fighters who are not afraid of hard work, fatigue and sweat. “Caught” in training, they show energy and body dynamics. The SS18 collection photo shoot took place in the concrete jungle of Tel Aviv. For the shoot, we have chosen modern, geometric locations, and the monocolour background was complemented with some green accents and plants. The photographer was Paweł Fabjański, and the soundtrack for the campaign video was composed by Duit.
#Train_with_4F
The latest 4F clothing collection consists of three lines: training, running and sportstyle. The training line is inspired by contact sports, competition, overcoming your weaknesses. Relentless prowess is expressed through cuts, irregular shapes, motivating slogans and graphene structure. Energetic red accents stand out against the backdrop of monocolour palette. Metallic trend is particularly visible in trimmings as well as silver and golden prints.
#Run_with_4F
The inspiration for our next line were futuristic crosstown running tracks. The prints overflow with movement and swirling elements, and the colour palette is dominated by dark blue, pink and green.
#City_with_4F
Sportstyle collection enchants with sporty minimalism. This time, we were inspired by the architecture and retro sportswear, which is reflected in blocks and striped tissues. The monochromatic colour palette with vivid red accents refers to concrete surfaces of a city, and the cuts and graphic divisions in the prints evoke love for sports shared with friends and expressed on the field.
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